An Exploratory Study of Casino Customer Loyalty Programs ... View Notes - An Exploratory Study of Casino Customer Loyalty Programs from FIN 101 at Southern Connecticut State University. UNLV Theses/Dissertations/Professional An Exploratory Study of Casino Customer Loyalty ... - CiteSeerX BibTeX @MISC{Crofts11anexploratory, author = {Cristina R. Crofts and Cristina R. Crofts and Cristina R. Crofts}, title = {An Exploratory Study of Casino Customer Loyalty Programs}, year = {2011}} Winners and Losers: Segmenting a Casino Loyalty Programme Understanding which aspects are more effective will allow An Exploratory Study of Casino Customer Loyalty Programs 4 casino companies to better allocate their limited resources and maximize the
As long as hotel and airline loyalty programs have been around, the resorts in Las Vegas have rewarded their best customers — not only in comps but also in points. Even if you’re not a high roller, there are ways to take advantage of casino rewards programs. The key: Choose one that best suits you and remain loyal to it.
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Gambling Habits of People With Parkinson's Disease: An Exploratory Study. ... However, given the small sample size, further studies examining the gambling ... that is known for its involvement in the reward system (Santagelo et al., 2013). ... the involvement of family and friends, such as offering transportation to a casino. Insight 2013 - Responsible Gambling Practices for Player Incentives ... loyalty programs or other incentives increases the player's chances of winning. · Permitting ...... An exploratory study of casino customer loyalty programs. UNLV. Loyalty Programs - CRM Best Practices
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This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered loyalty programs, and reward type and timing. Specifically, this study attempts to understand aspects that have been proven successful in order to design more effective customer loyalty programs. An Exploratory Study of Casino Customer Loyalty Programs 34 An Exploratory Study of Casino Customer Loyalty Programs 36 Mattila, A. S. (2006). How affective commitment boosts guest loyalty and promotes frequent-guest programs. Cornell Hotel and Restaurant Administration Quarterly, 47 (2), 174-181. doi: 10.1177/0010880405283943 McCall M., & Voorhees, C. (2010). An Exploratory Study of Casino Customer Loyalty Programs
... Gaming Customer Satisfaction: An Exploratory Study ... success of a casino. The primary goal of this exploratory study was to ... customer loyalty.
An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts UNLV Theses, Dissertations, Professional Papers, and Capstones This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered ... Gaming Customer Satisfaction: An Exploratory Study With competition in the gaming industry intensifying, customer satisfaction may hold the key to the long-term financial success of a casino. The primary goal of this exploratory study was to ...
Brand Loyalty Programs: Are They Shams? - INFORMS